
A new way to care for your hair
the good stuff is founded on the belief that there’s a better way to care for your hair, one that also respects the planet.
Did you know 95% of your conditioner ends up down the drain? We figured you wouldn’t wash off your moisturizer, so why rinse off your conditioner? Inspired by our skincare regime, we’ve created a new way to care for your hair - one that’s cleverly tailored to your hair type, with ingredients that are just too good to rinse off!
It’s important to us that our products work hard for your hair and for the environment. Our leave-in formulas save time and precious water and by cutting consumption and waste (our bottles are 100% recycled & recyclable), we’re doing our bit for a happier, healthier planet.


Living good life
OUR TEAM
Living the good life
- JopaMarketing
With the good stuff we’re bringing a new way to condition your hair, with products too good to rinse off. Excited for you to try and bare your hair with the good stuff!
- KatMarketing
Creating the good stuff gave us the chance to challenge industry norms. We set out to create a purposeful range, that gives you beautiful hair AND reduces waste of precious product & water!
- MairiResearch & Development
I’ve loved crafting the magic behind our no-rinse formulas, making sure they work hard for your hair while doing a little good for the planet.
- VioMarketing
With the good stuff we’re trying to make hair care better for you and the planet as well: No-rinse means our products work in your hair all day while you save time and water!
- LauraSupply Chain
the good stuff is bringing true innovation to the world of hair. Leaving the goodness in your hair makes so much sense!
- SamGraphic Design
Creating packaging that motivates conscious consumption was at the heart of our design intent, while still creating a simple and elegant look & feel.
- LauraMarketing
the good stuff has completely upped my hair game. From the sleek packaging to all the goodness inside, I’m extremely proud of the brand and amazing team behind it!
Follow us @TheGoodStuffHair
Join Insta
-
Follow us @TheGoodLifeHair Volume or moisture? It’s an age-old dilemma for all fine-haired girls. Thankfully our volumizing hydration foam means you don’t have to compromise. #RethinkTheRinse #FlatHairDontCare
Volume or moisture? It’s an age-old dilemma for all fine-haired girls. Thankfully our volumizing hydration foam means you don’t have to compromise. #RethinkTheRinse #FlatHairDontCare
-
Follow us @TheGoodLifeHair Want a faster morning routine? Of course you do! Our no-rinse conditioners save you time showering so you’ve more time snoozing.
Want a faster morning routine? Of course you do! Our no-rinse conditioners save you time showering so you’ve more time snoozing.
-
Follow us @TheGoodLifeHair No rinse means no waste! One bottle of the good stuff saves the planet around 120 gallons of water and is 100% recycled and recyclable. #RethinkTheRinse #CaringForThePlanet
No rinse means no waste! One bottle of the good stuff saves the planet around 120 gallons of water and is 100% recycled and recyclable. #RethinkTheRinse #CaringForThePlanet
-
Follow us @TheGoodLifeHair Want to keep your color gorgeous and glossy? Washing hair is a major cause of fade so our ‘no-rinse’ approach will help keep your color vibrant for longer. #RethinkTheRinse #HairGoal
Want to keep your color gorgeous and glossy? Washing hair is a major cause of fade so our ‘no-rinse’ approach will help keep your color vibrant for longer. #RethinkTheRinse #HairGoal
-
Follow us @TheGoodLifeHair Longing for softer, shinier, more manageable hair? Swapping your regular wash-off conditioner for a leave-in formula could be the secret to achieving your #UltimateHairGoals. #RethinkTheRinse
Longing for softer, shinier, more manageable hair? Swapping your regular wash-off conditioner for a leave-in formula could be the secret to achieving your #UltimateHairGoals. #RethinkTheRinse
-
Follow us @TheGoodLifeHair You wouldn’t wash off your moisturizer, so why rinse-off your conditioner? ‘No rinse’ means our leave-in conditioners have the whole day to work their magic. #RethinkTheRinse
You wouldn’t wash off your moisturizer, so why rinse-off your conditioner? ‘No rinse’ means our leave-in conditioners have the whole day to work their magic. #RethinkTheRinse