A new way to care for your hair

With the good stuff we’re bringing a new way to condition your hair, with products too good to rinse off. Excited for you to try and bare your hair with the good stuff!

Creating the good stuff gave us the chance to challenge industry norms. We set out to create a purposeful range, that gives you beautiful hair AND reduces waste of precious product & water!

I’ve loved crafting the magic behind our no-rinse formulas, making sure they work hard for your hair while doing a little good for the planet.

With the good stuff we’re trying to make hair care better for you and the planet as well: No-rinse means our products work in your hair all day while you save time and water!

the good stuff is bringing true innovation to the world of hair. Leaving the goodness in your hair makes so much sense!

Creating packaging that motivates conscious consumption was at the heart of our design intent, while still creating a simple and elegant look & feel.

the good stuff has completely upped my hair game. From the sleek packaging to all the goodness inside, I’m extremely proud of the brand and amazing team behind it!