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OUR MISSION

A new way to care for your hair

the good stuff is founded on the belief that there’s a better way to care for your hair, one that also respects the planet.


Did you know 95% of your conditioner ends up down the drain? We figured you wouldn’t wash off your moisturizer, so why rinse off your conditioner? Inspired by our skincare regime, we’ve created a new way to care for your hair - one that’s cleverly tailored to your hair type, with ingredients that are just too good to rinse off!

It’s important to us that our products work hard for your hair and for the environment. Our leave-in formulas save time and precious water and by cutting consumption and waste (our bottles are 100% recycled & recyclable), we’re doing our bit for a happier, healthier planet.


OUR TEAM

Living the good life

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    Jopa
    Marketing

    With the good stuff we’re bringing a new way to condition your hair, with products too good to rinse off. Excited for you to try and bare your hair with the good stuff!

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    Kat
    Marketing

    Creating the good stuff gave us the chance to challenge industry norms. We set out to create a purposeful range, that gives you beautiful hair AND reduces waste of precious product & water!

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    Mairi
    Research & Development

    I’ve loved crafting the magic behind our no-rinse formulas, making sure they work hard for your hair while doing a little good for the planet.

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    Vio
    Marketing

    With the good stuff we’re trying to make hair care better for you and the planet as well: No-rinse means our products work in your hair all day while you save time and water!

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    Laura
    Supply Chain

    the good stuff is bringing true innovation to the world of hair. Leaving the goodness in your hair makes so much sense!

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    Sam
    Graphic Design

    Creating packaging that motivates conscious consumption was at the heart of our design intent, while still creating a simple and elegant look & feel.

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    Laura
    Marketing

    the good stuff has completely upped my hair game. From the sleek packaging to all the goodness inside, I’m extremely proud of the brand and amazing team behind it!

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