Front of pack The Good Stuff Gentle Shampoo 7.7 fl.oz

gentle shampoo

prepares any hair for the good stuff

Our gentle sulfate-free shampoo sets your hair up for the good stuff in our no-rinse conditioner. This lightweight cleanser is perfectly designed to remove excess oils and dirt. And of course, this one needs to be rinsed-off!

How To Use

•	You know how this goes, lather up and rinse out.
•	Then towel-dry your hair and work in the no-rinse conditioner that's best for you.

If your hair feels dry after shampooing, don't worry. This is because our shampoo doesn’t leave a residue, which helps our no-rinse conditioners to work. Once you’ve applied and combed through your conditioner, it will be soft, shiny and tangle-free.

Product Details

This gentle micellar shampoo is the perfect partner to our no-rinse conditioners. Designed to work for all hair types, plant-based cleansers gently surround dirt, lifting it from the hair’s surface without stripping it. Leaving your locks ready to make the most of the active ingredients in our conditioners.

Benefits of Our Products

Our gentle shampoo cleans without the sulfates. The next step is to customize your hair care routine with our no-rinse conditioners:

•	Good for damaged hair: bring your locks back to life with our complete repair balm.
•	Good for dry hair: lock in moisture with our intensive nourishment cream.
•	Good for colored hair: keep your color popping with our color protect milk.
•	Good for fine hair: lift your hair with our volumizing hydration foam.
•	Good for all hair types: add lightweight moisture with our weightless protection mist.
•	Good for frizz: keep each strand in check with our frizz control oil.

Water (Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Fragrance (Parfum), Sodium Benzoate, Gluconolactone, Citric Acid, Coconut Acid, Polyquaternium-10, Stearamidopropyl Dimethylamine, Disodium EDTA, PPG-9, Hexyl Cinnamal, Linalool

See the A-Z of good stuff ingredients

OUR PHILOSOPHY

Good for you & the planet

Full of goodness

Packed with highly-potent, active ingredients
Custom-fit care

Tailored to give your hair exactly what it needs
Every drop counts

No rinse saves you time and the planet water
0% parabens & dyes

We make sure we add good stuff for products your hair loves

OUR PRODUCTS

Good hair starts here

Discover the Full Collection

gentle shampoo is rated 4.3 out of 5 by 137.

Rated 4 out of 5 by Ashley from Sometimes, it takes two I've been using this shampoo for about 8 months now, and I love it. I like the smell, and, contrary to other reviews, I don't think it's too strong. My boyfriend likes the scent as well, but he only notices it when I'm freshly showered. My only complaint is that sometimes, I feel like I need to shampoo twice, but I think that's more a flaw of the leave-in conditioner (the color protective milk) that tends to make my hair a little greasy sometimes if I use more than like.. half a dime-sized amount (my hair is jaw-length). I also really wish this came in a bigger bottle because I have had to buy shampoo about every 2 months, but I still have a ton of conditioner from when I first bought it 8 months ago!

Date published: 2020-01-16

Rated 2 out of 5 by NA23 from Extremely hard to lather I bought this shampoo a week ago along with the frizz control oil. The shampoo is very hard to lather and get a good clean. My hair is very thick and wavy, when I get in the shower I can right away feel it weighed down and heavy. It takes me two washes for my hair to feel cleaned. I like the frizz control oil but not the shampoo, it should be a cream texture instead of a gel and maybe it would work better

Date published: 2020-01-14

Rated 5 out of 5 by Jedwards from Best Shampoo Ever! This shampoo is the most amazing shampoo I have ever used on my hair! The conditioner works wonders as well! I can even combine conditioners to tame my wild hair and it doesn’t leave my hair heavy or greasy!

Date published: 2020-01-04

Rated 4 out of 5 by nikkianna01 from Ive really been enjoying this! You need to shampoo twice to get the best results! Leaves my hair feeling good and smelling even better!!

Date published: 2019-11-19

Rated 3 out of 5 by jillybean9091 from I really want to love this product. Im looking for ways to minimize in my life so eliminating the need for rinse off conditioners (which I go through fast) sounds awesome. Ive been using it for a week now, while Im happy with the way the shampoo cleans my hair, the smell is overwhelmingly strong. I thought maybe Id adjust but the perfume is so heavy it lingers all day. Even if I found the scent pleasant, there is no need for any shampoo to have a scent this strong. It will definitely compete with other fragrances if you wear them.

Date published: 2019-11-03

Rated 5 out of 5 by caronej1 from Great cleaning shampoo! You know how some leave a residue? This leaves a resi-dont! Not anything but cleanliness is what I feel on my hair! #squeakyclean

Date published: 2019-10-09

Rated 5 out of 5 by yarapeltrin from Hi cuties . Today Im here to talk about this wonderful product. The good stuff has a really good smell and makes my hair so squeaky clean. I took so long to find a nice product to use in my hair and The good stuff didnt let me down. Im surprise with the results. They are vegan and also eco friendly which is so cool! You should definitely try this out.

Date published: 2019-08-28

Rated 5 out of 5 by diamondm2661 from Works great for oily hair, I could get away from washing for at least 4-5 days which is very unlikely with my scalp

Date published: 2019-08-16