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GOOD HAIR STARTS HERE

Ingredients

  • What it is: plant based smoother
  • What it does: smoothes the cuticle of each fiber and tames fly-aways
  • What it is in: Intensive Nourishment Cream
  • What it is: plant based detangler
  • What it does: lubricates, detangles and protects hair strands from split ends and breakage
  • What it is in: Complete Repair Balm
  • What it is: sensory modifier
  • What it does: makes the good stuff rich, creamy and silky to touch
  • What it is in: Complete Repair Balm
  • What it is: pH balancer
  • What it does: balances the pH of the formula to keep the good stuff working in your locks
  • What it is in: Gentle Shampoo
  • What it is: sulfate free coconut foamer
  • What it does: generates a lightweight creamy foam and provides a gentle barrier to effortlessly protect each fiber
  • What it is in: Volumizing Hydration Foam, Gentle Shampoo
  • What it is: sulfate free plant-based surfactant
  • What it does: mild micellar cleansers that gently surrounds dirt, lifting it from the hair’s surface without stripping
  • What it is in: Gentle Shampoo
  • What it is: plant based smoother
  • What it does: smoothes the cuticle of each fiber and tames fly-aways
  • What it is in: Intensive Nourishment Cream
  • What it is: lightweight micro-silicone
  • What it does: smoothes hair and flattens cuticles for good alignment and protection of hair fibers; good for detangling, softness and shine
  • What it is in: Frizz control oil
  • Why do we use silicones?
  • What it is: emulsifier
  • What it does: helps the water-based actives and oil based actives blend together in the formula and spread over your hair surface evenly
  • What it is in: Intensive Nourishment Cream
  • What it is: lightweight micro-silicone
  • What it does: smoothes hair and flattens cuticles for good alignment and protection of hair fibers; good for detangling, softness and shine
  • What it is in: Color protect milk
  • Why do we use silicones?
  • What it is: fragrance emulsifier
  • What it does: helps the fragrance oil actives blend in the formula and cover your hair surface evenly
  • What it is in: Volumizing Hydration Foam
  • What it is: emulsifier
  • What it does: helps the water-based actives and oil based actives blend together in the formula and spread over your hair surface evenly
  • What it is in: Frizz control oil
  • What it is: fragrance emulsifier
  • What it does: helps the fragrance oil actives blend in the formula and cover your hair surface evenly
  • What it is in: Color protect milk
  • What it is: volumizing dual-polymer active
  • What it does: provides lift, texture and grip to boost volume and keep it there
  • What it is in: Volumizing Hydration Foam
  • What it is: lightweight conditioning active
  • What it does: wraps around each hair strand to smooth, soften and protect
  • What it is in: Gentle Shampoo
  • What it is: volumizing dual-polymer active
  • What it does: provides lift, texture and grip to boost volume and keep it there
  • What it is in: Volumizing Hydration Foam
  • What it is: lightweight conditioning active
  • What it does: wraps around each hair strand to smooth, soften and protect
  • What it is in: Weightless Protection Mist
  • What it is: sensory modifier
  • What it does: makes the good stuff rich, creamy and silky to touch
  • What it is in: Color protect milk
  • What it is: viscosity balancer
  • What it does: balances the thickness of the formula to keep the good stuff lightweight and easy to spread on your locks
  • What it is in: Gentle Shampoo
  • What it is: lightweight conditioning active
  • What it does: wraps around each hair strand to smooth, soften and protect
  • What it is in: Color protect milk
  • What it is: sulfate free plant-based surfactant
  • What it does: mild micellar cleansers that gently surrounds dirt, lifting it from the hair’s surface without stripping
  • What it is in: Gentle Shampoo
  • What it is: emulsifier
  • What it does: helps the water-based actives and oil based actives blend together in the formula and spread over your hair surface evenly
  • What it is in: Color protect milk
  • What it is: lightweight conditioning active
  • What it does: wraps around each hair strand to smooth, soften and protect
  • What it is in: Intensive Nourishment Cream

Why do we use silicones?

We use silicones for their unique properties to bring shine, softness and smoothness to your hair. They’re unbeaten versus natural oils (i.e. coconut oil), at delivering conditioning benefits, which is why they are in our good stuff range.

Due to their non-irritating and non-allergenic properties, they do good things to your hair with their very mild action. They protect and repair everyday hair damage by keeping hair soft, nourished and manageable. Because they are non-irritating, silicones are used in products for sensitive scalp & skin, including the treatments of eczema, psoriasis, post-surgery and diaper rash.

Some people have pointed out the possible build-up effect of silicone and a negative impact of silicones on scalp or on hair. Experts here disagree; we believe that silicones, when used in well formulated products like the good stuff, do not build up on hair fibers, especially when regularly cleansed with our gentle shampoo. There is also no known scientific evidence to show that silicones damage the scalp or hair. Furthermore, silicones are typically ‘breathable’ due to their chemical structure: they allow oxygen and water vapours to pass through them on the way to and from the scalp and hair.

Safety of both, ingredients and formulas, is a cosmetic requirement that we take very seriously. Before introducing a silicone in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.

Why do we use mineral oil?

We use a specialized light mineral oil for its ability to penetrate hair and smooth, soften and moisturise hair from the inside, without weighing it down.

We carefully selected a micro-molecular weight mineral oil for its ability to penetrate the hair strand even faster than coconut oil. Penetrating the hair strand is not only important for mineral oil to nourish hair but also has a very big effect on the way it makes your hair feel.

The faster the oil absorbs to the inside of your hair, the better it is nourished and the less likely you are to get a greasy or sticky feel. This makes our lightweight oil better than many natural oils, such as coconut oil, at conditioning and protecting your hair without adding any weight.

Mineral oil goes through an extensive purification process to make it extremely safe for use in cosmetics and sensitive scalp & skin products. Inert by nature, there is no defining scientific evidence to cause concerns over safety, build-up or negative impact on scalp or on hair.

Safety of both ingredients and formulas is a cosmetic requirement that we take extremely seriously. Before introducing mineral oil in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.

Why do we use preservatives?

We use preservatives to keep the good stuff good and the bad stuff out! If the beauty industry didn’t use preservatives, formulations could grow nasty bugs that would be a risk to product quality and performance but also to consumer health.

Safety of both ingredients and formulas is a cosmetic requirement that we take very seriously. Before introducing a preservative ingredient in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.