Ingredients

Why do we use silicones?

We use silicones for their unique properties to bring shine, softness and smoothness to your hair. They’re unbeaten versus natural oils (i.e. coconut oil), at delivering conditioning benefits, which is why they are in our good stuff range.

Due to their non-irritating and non-allergenic properties, they do good things to your hair with their very mild action. They protect and repair everyday hair damage by keeping hair soft, nourished and manageable. Because they are non-irritating, silicones are used in products for sensitive scalp & skin, including the treatments of eczema, psoriasis, post-surgery and diaper rash.

Some people have pointed out the possible build-up effect of silicone and a negative impact of silicones on scalp or on hair. Experts here disagree; we believe that silicones, when used in well formulated products like the good stuff, do not build up on hair fibers, especially when regularly cleansed with our gentle shampoo. There is also no known scientific evidence to show that silicones damage the scalp or hair. Furthermore, silicones are typically ‘breathable’ due to their chemical structure: they allow oxygen and water vapours to pass through them on the way to and from the scalp and hair.

Safety of both, ingredients and formulas, is a cosmetic requirement that we take very seriously. Before introducing a silicone in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.

Why do we use mineral oil?

We use a specialized light mineral oil for its ability to penetrate hair and smooth, soften and moisturise hair from the inside, without weighing it down.

We carefully selected a micro-molecular weight mineral oil for its ability to penetrate the hair strand even faster than coconut oil. Penetrating the hair strand is not only important for mineral oil to nourish hair but also has a very big effect on the way it makes your hair feel.

The faster the oil absorbs to the inside of your hair, the better it is nourished and the less likely you are to get a greasy or sticky feel. This makes our lightweight oil better than many natural oils, such as coconut oil, at conditioning and protecting your hair without adding any weight.

Mineral oil goes through an extensive purification process to make it extremely safe for use in cosmetics and sensitive scalp & skin products. Inert by nature, there is no defining scientific evidence to cause concerns over safety, build-up or negative impact on scalp or on hair.

Safety of both ingredients and formulas is a cosmetic requirement that we take extremely seriously. Before introducing mineral oil in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.

Why do we use preservatives?

We use preservatives to keep the good stuff good and the bad stuff out! If the beauty industry didn’t use preservatives, formulations could grow nasty bugs that would be a risk to product quality and performance but also to consumer health.

Safety of both ingredients and formulas is a cosmetic requirement that we take very seriously. Before introducing a preservative ingredient in the good stuff, it undergoes our rigorous safety assessment. We determine the optimal level to make products that are safe and good, with the highest quality. So that you can use them with complete confidence.

Please do get in touch if you have any further questions and we will try answer them.