Packed with highly-potent, active ingredients
Tailored to give your hair exactly what it needs
No rinse saves you time and the planet water
We make sure we add good stuff for products your hair loves
Our bottles are 100% recycled & recyclable
We’re proud to be certified by Vegan Action
"I have never used anything quite like it. It continuously made my hair look the best it could!"
“This was the best my hair has looked and felt since I was a kid. I would definitely recommend to anyone.”
“I liked that my hair looked smooth and felt soft. It also cut down on my blow dry time.”
“It was easy to apply, gave my hair extra volume whether it was air dried or blow dried. I also had no frizz!”
Volume or moisture? It’s an age-old dilemma for all fine-haired girls. Thankfully our volumizing hydration foam means you don’t have to compromise. #RethinkTheRinse #FlatHairDontCare
Want a faster morning routine? Of course you do! Our no-rinse conditioners save you time showering so you’ve more time snoozing.
No rinse means no waste! One bottle of the good stuff saves the planet around 120 gallons of water and is 100% recycled and recyclable. #RethinkTheRinse #CaringForThePlanet
Want to keep your color gorgeous and glossy? Washing hair is a major cause of fade so our ‘no-rinse’ approach will help keep your color vibrant for longer. #RethinkTheRinse #HairGoal
Longing for softer, shinier, more manageable hair? Swapping your regular wash-off conditioner for a leave-in formula could be the secret to achieving your #UltimateHairGoals. #RethinkTheRinse
You wouldn’t wash off your moisturizer, so why rinse-off your conditioner? ‘No rinse’ means our leave-in conditioners have the whole day to work their magic. #RethinkTheRinse