Swap rinse-off for leave-in conditioner
Now that you’ve stashed the styling tools and booked that trim, there’s just one more thing to do before your hair can realize it’s gorgeous, glossy potential…swap your traditional rinse-off conditioner for a no-rinse alternative.
You see the problem with the regular wash-off approach is that, with only a couple of minutes to act, the moisturizing agents have a hard time penetrating your strands. And it’s even trickier when hair fibers are split or broken. In the end, 95% of the conditioner gets rinsed away, right down the drain, leaving dried-out, brittle hair still thirsty and in need of repair.
Time to try the good stuff
the good stuff takes a more logical approach. We figured if we make our conditioners no-rinse, your locks can benefit from 100% of the goodness we pack in there. You wouldn’t wash your moisturizer off, so why rinse off your conditioner? And inspired by the oils and creams we use on our face, we’ve come up with a new, more tailored way to care for dry and damaged hair.
The result is our complete repair balm. Designed to get your hair back to its natural strength, this deep-conditioning treatment is brimming with highly-potent ingredients: micro-silicones to repair and strengthen, glycerin to lock in moisture and plant-based detanglers to smooth tangles. Hair becomes softer, shinier and all-together more manageable. Maybe Rapunzel-esque locks isn’t such a fantasy after all…
Ready to #RethinkTheRinse? Discover more about our no-rinse complete repair balm conditioner for damaged hair here.