We’re the first to admit we love a good dye job. Whether it’s a few subtle highlights or a complete transformation, sauntering out of a salon with a glossy new color always feels fantastic. But as anyone familiar with a head full of foils will know, what comes next can be less fun. Color-treated hair requires some serious maintenance, not to mention frequent touch-ups and multiple products to manage the damaging after-effects. The good news is though, with our top tips for maintaining color and shine, it doesn’t have to be hard work! Read on to discover our secrets that will help keep your color bright and beautiful for longer.
Skip on the sulfates
When it comes to caring for dyed hair, keeping your color vibrant is the number one goal. But some harsh shampoos will quickly strip away that freshly colored look. Our sulfate-free shampoo takes a gentler approach. Plant-based cleansers surround dirt, lifting it from the hair’s surface without stripping it. And a quick FYI: sulfates are what cause that familiar foaming action we’re so used to, so while it might not feel the same as your regular shampoo, trust us, it's still working!
Wash your hair less
Colored hair doesn’t come cheap so to make the most of your new style, hairdressers recommend treating your hair like cashmere! Think of it like this: you wouldn’t wash an expensive cashmere sweater every day and expect it to keep its color and silky texture, would you? The same goes for our hair! Fewer washes equals healthier fibers and longer-lasting color. Even if you’ve made the switch to a gentle shampoo, our hair experts recommend cutting down shampoo sessions to 2 or 3 times a week and always washing with lukewarm water.